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It is the largest organised road trip in Europe, 190 of the finest cars on the planet, 3 action packed days of adrenaline fuelled adventure, unimaginable days and unforgettable nights, Ireland’s glitterati and celebrities out in force, a network of 450 like-minded Cannonballers, €845,000 raised for Children’s charities to date, a media value of €4.1 million, 820KM of Irish open roads, Brazilian dancers, live music, stunt riders, aerobatic displays and the awesome sight of over 150,000 spectators waving chequered flags in a frenzy of anticipation.

WINNER in BEST EVENT SPONSORSHIP with Manhattan Popcorn and shortlisted as BEST LIVE EVENT at Event Industry Awards

… It is CANNONBALL, it is epic, it is bold, it is beautiful and it could have your brand all over it!

Expect the unexpected with this adrenalin fuelled event with over 190 supercars from Ireland, UK and all over Europe.

Some of the unique cars in Cannonball 2015 were Pagani Zonda, Koenigsegg, Carrera GT worth and estimated £4,000,000 sterling!  SLR McLarens, Mercedes SLS AMG, Ferrari F40, F12 & 458, Lamborghini, Aston Martin, new and classic mustangs also turn heads. Novelty cars include the Delorean complete with Doc and Marty McFly, An NYPD Car with full kit, Smokey and the Bandit Truck, The Ghostbusters Sheriff car and a most unusual Top Gun inspired vehicle.

The roar of 190 super cars creates an electric atmosphere in each of the host towns as over 150,000 people line the streets over the weekend.

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Sponsorship Benefits

Company Logo on all cars – 190 in total of the finest supercars in the world

40 x 20 second spots on TV with all sponsors logos.

Unique opportunity to enter a fully branded / wrapped car.

Large tear drop flags with branding at every start and finish line reaching spectator numbers of over 150,000 – number of flags depends on level of sponsorship.

Branding on barriers at each finish line – number of flags depends on level of sponsorship

Branding on all printed materials and posters

Official DVD with branding presented at wrap party in November

Most high profile motoring event of the year in Ireland covered extensively by national TV, radio and print media – Annual Media Value of the event stands at €4,100,000

Link/branding on the official Cannonball website.

Brand awareness throughout Ireland as the convoy travels through each county.

Access to a wide and relevant target audience and opportunity to sample – estimated attendance of 150,000 people (cumulative)

Event launches in July and wraps in November so the campaign lasts for approx 5 months – not just a once off spend.

DEMOGRAPHICS

1. Drivers, participants of Cannonball:

450 Cannonballers
High net worth individuals, celebrities, opinion leaders
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Male Bias
Age: 22 – 65
Median Age: 40
Interests: Cars, Travel, Luxury Goods, Charity, Sport, Food, Dining Out, Investments, Technology
35% UK and International, 65% Irish

2. Cannonball Spectators

150,000 Spectators
Mainly families
Slight male bias
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Age: 6 – 80
FREE family event so it attracts a very wide audience
Interests: Cars, Family, Children’s activities, outdoor events, consumer brands, excitement, travel

3. Other Statistics

AUDIENCE ENGAGEMENT

Social Media, TV Adverts, Local Media, Radio Adverts, Extensive Publicity

AUDIENCE FOREKNOWLEDGE

Audiences are informed through TV, Radio, Print and social media as well as outdoor signage exactly when and where Cannonball will be so they can prepare and anticipation builds

AUDIENCE EXPECTATIONS

After 7 years, Cannonball is very established so audiences all over the country expect an adrenalin fuelled, exciting and unforgettable experience

AUDIENCE PLACEMENT

Cannonball reaches out to audiences so the event is created/produced ‘for them’.

AUDIENCE IDENTIFICATION

Cannonball audiences are deeply connected to the brand/event and feel the whole event is very aspirational both from a charity point of view and also the aspiration of actually owning one of the supercars and taking part one day.

AUDIENCE RESEARCH

Audiences are continually monitored both qualitatively and quantitavely

Where will your Logo be Seen?

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CREW SPONSOR

6 No. Large Tear Drop Flags
8 No. 16ft X 3ft Full Colour PVC Banners
Presence on web site
Prime location for your brand on all 190 cars & crew vehicles
Opportunity to supply crew vehicles
Branded clothing for all crew with your company logo
Other Brand Placement
Roll up Display
DVD Interview
Start line
Facebook page
Social media
Individual photos
(The opportunity to supply one vehicle for a well known celebrity)

25000

TOUR SPONSOR

8 No. Large Tear Drop Flags
10 No. 16ft X 3ft Full Colour PVC Banners
Greater presence on web site
Prime location for your brand on all 190 cars
Other Brand Placement
Roll up Display
DVD Cover
Start line
Facebook page
Social media
Individual photo

20000

OFFICIAL PARTNER

4 no. 16FT X 3FT Full Colour PVC Banners
Presence on web site
Your Company Logo on all 190 super cars
Other Brand Placement
Roll up Display
DVD Cover
Start line
Facebook page
Social media
Individual photo

7000

How to Activate Your Sponsorship

SAMPLING
SAMPLING
To discover, experience and sample...
To discover, experience and sample a product at Cannonball in unforgettable creating a lifelong positive brand association. Over 150,000 people line the streets in a frenzy of anticipation and are a completely captive audience.
VIP RECEPTION
VIP RECEPTION
Invite top customers for an unforgettable experience...
Invite top customers for an unforgettable experience at the start line and an exclusive VIP breakfast reception at the Gibson Hotel. Send an invite to customers all over the country to come out and see Cannonball and follow your team
SOCIAL MEDIA
SOCIAL MEDIA
Increase your likes with competitions...
Increase your likes with competitions & limited edition Cannonball Merchandise and amazing pictures and footage
VISIBILITY
VISIBILITY
Our sponsors are top priority...
Our sponsors are top priority and we welcome our sponsors to maximise this opportunity. Bring a fully branded vehicle and really stand out amongst the supercars, take youtube footage, give out promotional materials, put some branded trucks on the bridges...

We put our sponsors in the driving seat and will always do everything we can to facilitate any request.

How about a convoy of the finest cars on the planet going through your drive through!!!

If you have a service business, bar, restaurant, hotel, club … Cannonball can really set temperatures soaring.  

Talk to us!

MAJOR MEDIA ATTENTION

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Cannonball Ireland is a National Media Event and receives extensive coverage on National TV, National Print media and National Radio.  The media potential of Cannonball is unrivalled and it brings with it a very positive public image.

Press Books are available from 2010 – 2014 with over 1200 press clippings. The total media value of the event has been estimated to exceed €4.1 million taking TV, Radio and Print press coverage into account.  Cannonball has also attracted media from the US, UK and Europe.

Media Partners 2FM also brought extensive national radio coverage with cross station promotions, competitions, interviews, Outside Broadcast Unit and celebrities.

Media Scrum at the start line of Cannonball

Over 150,000 people line the streets all over Ireland which also brought extensive local media coverage.

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Street Festivals as Cannonball blazes a trail around Ireland

Festival stage, music & performers, radio station outside broadcast units, Brazilian Dancers & Fire Performers, Over 150,000 people line the streets.

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CELEBRITY CANNONBALLERS

BRUNO MARS has joined Boyzone’s Shane Lynch along with former Miss World Rosanna Davison and husband Wes Quirke whilst celebrity chef Rachel Allen, The Voice Presenter Kathryn Thomas, and RTE’s Miriam O Callaghan have also had a Cannonball pit stop or two.  Models Georgia Salpa, Aisling Quinn, Hazel O Sullivan, Emma Quinlan and Holly Carpenter have been keen Cannonballers over the years as well as Roz Purcell, Nadia Forde, Kerri Nicole Blanc, Karena Graham and Rachel WallaceRyan Tubridy, Mick Galwey, Gerald Keane, Andy Quirke, and Lisa Murphy also geared up. Cannonball never disappoints in the celeb stakes. 2014 saw Nicky Byrne, Colm Hayes, Ryan Thomas, Cormac from Tallafornia, Pritchard from Dirty Sanchez MTV, Mary Robinson and Jenny Green all getting on board for this worthy charity event. Taoiseach Enda Kenny took time out of his busy schedule to show his support. Glenda Gibson, Michelle McGrath, 2FM DJ Colm Hayes and Ivor’s Andy Quirke all have taken part of the Cannonball Run. 

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Contact Us

  • ALAN BANNON
    ALAN BANNONFOUNDER & ORGANISER

    Tel: +353 45 409 099
    Mob: +353 87 261 2851
    E-mail: info@cannonball.ie

Address: Cannonball Ireland Ltd, Unit W3A, Tougher Business Park, Naas, Co Kildare

Contact Us

Address: Cannonball Ireland Ltd, Unit W3A, Tougher Business Park, Naas, Co Kildare

Contact Us

Address: Cannonball Ireland Ltd, Unit W3A, Tougher Business Park, Naas, Co Kildare