2017-date

EXTENSIVE BRANDING PLACEMENT
190 Supercars, TV Spots, Banners, Flags, Website Presence and much more
NATIONAL TV, RADIO & PRINT
Most high profile motoring event of the year in Ireland.
BE PART OF IT!
LARGEST ORGANISED ROAD TRIP IN EUROPE
NATIONAL BRAND EXPOSURE
160,000 SPECTATORS, 12 STOPS, 3 DAYS
4.7 MILLION MEDIA VALUE
Social Media, TV Adverts, Local Media, Radio Adverts & Extensive Publicity
MASSIVE FAN BASE
160,000 SPECTATORS OVER 3 DAYS
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Cannonball is the largest organised road trip in Europe, 190 of the finest supercars on the planet, 3 action packed days of adrenaline fuelled adventure, unimaginable days and unforgettable nights, Ireland’s glitterati and celebrities out in force, a network of 450 like-minded Cannonballers,  €900,000 raised for charities to date, a media value of €4.7 million, 820KM of Irish open roads, Brazilian dancers, live music, stunt riders, aerobatic displays and the awesome sight of over 160,000 spectators waving chequered flags in a frenzy of anticipation.

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Shortlisted as BEST LIVE EVENT both in 2015 and 2016 at the Event Industry Awards.

… It is CANNONBALL, it is epic, it is bold, it is beautiful and it could have your brand all over it!

Would you like the possibility of winning “BEST EVENT SPONSORSHIP” at the next event Industry Awards?

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Some of the unique cars on Cannonball in previous years include Pagani Zonda, Koenigsegg, Carrera GT worth and estimated £4,000,000 sterling! These top of the range cars bring with them high net worth individuals from all backgrounds who travel the country for the duration of the event. On the other hand novelty cars including the Delorean (Back to the Future) complete with Doc and Marty McFly, An NYPD (Police) Car with full kit, Smokey and the Bandit Truck and The Ghostbusters Sheriff car attract crowds of all ages who come out to line the streets and view the 190 Supercars.

The roar of 190 super cars create an electric atmosphere in each of the host towns along the nationwide route with a minimum 12 stops.

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Sponsorship Benefits

Your Company Logo on all cars – 190 supercars visiting 12-15 locations all around Ireland over 3 days.

40 x 20 second spots on TV with your company logo.

Unique opportunity to enter a fully branded / wrapped car.

Large tear drop flags with your branding at start and finish lines throughout the country, reaching spectator numbers of over 160,000 – number of flags depends on level of sponsorship.

Your branding on barriers at each finish line – number of banners depends on level of sponsorship.

Your Branding on Cannonball official printed materials and posters.

Cannonball Official DVD will include your company logo presented at wrap party in November.

Have your brand associated with the most high profile motoring event of the year in Ireland covered extensively by national TV, radio and print media – Annual Media Value of the event stands at €4,700,000

Link/branding on the official Cannonball website.

Brand awareness and networking opportunities with cannonballers who are amongst some of Ireland’s most elite…

Access to a wide and relevant target audience and opportunity to sample – estimated attendance of 160,000 people (cumulative)

Main Event launches in July and wraps in November so the campaign lasts for approx 5 months – not just a once off spend.

DEMOGRAPHICS

1. Cannonball Participants:

450 Cannonballers
High net worth individuals, celebrities, opinion leaders
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Male Bias
Age: 22 – 65
Median Age: 40
Interests: Cars, Travel, Luxury Goods, Charity, Sport, Food, Dining Out, Investments, Technology
35% UK and International, 65% Irish

2. Cannonball Spectators:

160,000 Spectators
Mainly families – car enthusiasts, locals in towns.
Slight male bias
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Age: 6 – 80
FREE family event so it attracts a very wide audience
Interests: Cars, Family, Children’s Activities, Outdoor Events, Consumer Brands and Excitement.

3. Other Statistics:

AUDIENCE ENGAGEMENT

Social Media, TV Adverts, Local Media, Radio Adverts, Extensive Publicity

AUDIENCE FOREKNOWLEDGE

Audiences are informed of the event through TV, Radio, Print and social media as well as outdoor signage. This builds anticipation amongst spectators as they prepare to line the streets of the Cannonball route.

AUDIENCE EXPECTATIONS

After 8 years, Cannonball is a well established event, as a result audiences all over the country expect an adrenalin fuelled, exciting and unforgettable experience.

AUDIENCE PLACEMENT

Cannonball reaches out to many different audiences. The event is produced professionally to meet audience expectations.

AUDIENCE IDENTIFICATION

Cannonball audiences are deeply connected to the brand/event and have aspirations to support a worthwhile charity, while some also have aspirations of actually owning one of the supercars and taking part one day.

AUDIENCE RESEARCH

Audiences are continually monitored both qualitatively and quantitavely

Where will your Logo be Seen?

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HOW TO ACTIVATE YOUR SPONSORSHIP

SOCIAL MEDIA
SOCIAL MEDIA
Increase your likes with competitions...
Increase your likes with competitions & limited edition Cannonball Merchandise and amazing pictures and footage
VISIBILITY
VISIBILITY
Our sponsors are top priority...
Our sponsors are top priority and we welcome our sponsors to maximise this opportunity. Bring a fully branded vehicle and really stand out amongst the supercars, take youtube footage, give out promotional materials, put some branded trucks on the bridges...
SAMPLING
SAMPLING
To discover, experience and sample...
To discover, experience and sample a product at Cannonball is unforgettable creating a lifelong positive brand association. Over 160,000 people line the streets in a frenzy of anticipation and are a completely captive audience.
VIP RECEPTION
VIP RECEPTION
Invite top customers for an unforgettable experience...
Invite top customers for an unforgettable experience at the start line and an exclusive VIP breakfast reception at the Gibson Hotel. Send an invite to customers all over the country to come out and see Cannonball and follow your team

How about a convoy of the finest cars on the planet going through your drive through!!! 

If you have a service business, bar, restaurant, hotel, club … Cannonball can really set temperatures soaring.

Talk to us!

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Cannonball Ireland is a National Media Event and receives extensive coverage on National TV, National Print media and National Radio.  The media potential of Cannonball is unrivalled and it brings with it a very positive public image.

Press Books are available from 2010 – 2016 with over 1500 press clippings. The total media value of the event has been estimated to exceed €4.7 million taking TV, Radio and Print press coverage into account.  Cannonball has also attracted media from the US, UK and Europe.

Media Partners 2FM also brought extensive national radio coverage with cross station promotions, competitions, interviews, Outside Broadcast Unit and celebrities.

Over 160,000 people line the streets all over Ireland which also brought extensive local media coverage.

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Street Festivals as Cannonball blazes a trail around Ireland

Festival stage, music & performers, radio station outside broadcast units, Brazilian Dancers & Fire Performers, Over 160,000 people line the streets.

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CELEBRITY CANNONBALLERS

BRUNO MARS has joined Boyzone’s Shane Lynch along with former Miss World Rosanna Davison and husband Wes Quirke whilst celebrity chef Rachel Allen, The Voice Presenter Kathryn Thomas, and RTE’s Miriam O Callaghan have also had a Cannonball pit stop or two.  Models Georgia Salpa, Aisling Quinn, Hazel O Sullivan, Emma Quinlan and Holly Carpenter have been keen Cannonballers over the years as well as Roz Purcell, Nadia Forde, Kerri Nicole Blanc, Karena Graham and Rachel WallaceRyan Tubridy, Mick Galwey, Gerald Keane, Andy Quirke, and Lisa Murphy also geared up. Cannonball never disappoints in the celeb stakes. 2014 saw Nicky Byrne, Colm Hayes, Ryan Thomas, Cormac from Tallafornia, Pritchard from Dirty Sanchez MTV, Mary Robinson and Jenny Green all getting on board for this worthy charity event. Taoiseach Enda Kenny took time out of his busy schedule to show his support. Glenda Gibson, Michelle McGrath, 2FM DJ Colm Hayes and Ivor’s Andy Quirke all have taken part of the Cannonball Run. 

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“We are very proud to be part of Cannonball and to help raise funds for Pieta House. We recently scooped the Best Event Sponsorship Award for Cannonball at the National Event Industry Awards and also this year the iconic Cannonball movie is 35 years old so we have plenty to celebrate! All great movies go with great popcorn and we have the opportunity to bring this mad cap movie to life. The management team and full Cannonball crew run an exceptional show and are highly professional. Every year they surpass my expectations and the event gets even bigger and better. Cannonball is pivotal to my Marketing strategy and I have built lifelong connections and friendships”

Don O’Neil, Proprietor Manhattan

 contact

  • ALAN BANNON
    ALAN BANNONFOUNDER & ORGANISER

    Tel: +353 45 409 099
    Mob: +353 87 261 2851
    E-mail: info@cannonball.ie

  • ADRIAN HOPKINS
    ADRIAN HOPKINSEVENT SPONSORSHIP

    Mob: +353 87 681 1830
    E-mail: adrian@cannonball.ie

  • HELEN O’DWYER
    HELEN O’DWYERPUBLIC RELATIONS

    Mob: +353 86 233 2725
    Tel: + 353 46 9731622
    E-mail: helen@pr1.ie

  • VALERIE ROE
    VALERIE ROEPUBLIC RELATIONS

    Tel: +353 86 2417094
    E-mail: valerie@valerieroe.com